Google Analytics Essentials Training in Glasgow

Google Analytics Essentials Training in Glasgow, Scotland

The course covers key topics such as setting up a Google Analytics account, understanding the dashboard, and interpreting traffic and user behavior metrics.

Enroll Now

Google Analytics Essentials Training is a professional training program delivered by ProgNXT in Glasgow, Scotland. ProgNXT, a globally recognized corporate training provider in 55+ countries, offers this Google Analytics Essentials Training course with hands-on, instructor-led sessions. Google Analytics Essentials training provides participants with a foundational understanding of using Google Analytics to monitor and analyze website...

Expert Panel

Designed and delivered by the ProgNXT Data Analysis Expert Panel — a vetted team of industry professionals with 12+ years of hands-on experience in Excel, SQL, Python, Tableau, and Power BI

ProgNXT Data Analysis Expert Panel

Course Code: PRQ79
7 Hrs
Last Updated: April 2026

Course Rating5/5

Google Analytics Essentials training provides participants with a foundational understanding of using Google Analytics to monitor and analyze website performance. The course covers key topics such as setting up a Google Analytics account, understanding the dashboard, and interpreting traffic and user behavior metrics. Participants learn to track goals, set up event tracking, and generate custom reports to measure key performance indicators. The training emphasizes practical skills for leveraging data insights to optimize digital marketing strategies and improve user engagement. By the end of the course, attendees will be equipped to make data-driven decisions and enhance their online presence using Google Analytics.

Basic understanding of digital marketing concepts.
Familiarity with web analytics and marketing tools is a plus but not mandatory.
No prior experience with Google Analytics is required.

Upon completion of this course, participants will:

Understand the fundamental concepts and features of Google Analytics.
Learn how to set up Google Analytics for a website or app.
Be able to navigate through the Google Analytics interface and generate basic reports.
Gain the skills to interpret key metrics and make data-driven decisions for marketing strategies.
Understand how to set up goals, conversions, and tracking for specific website actions.

Google Analytics Interface Proficiency: Knowledge of navigating Google Analytics, creating reports, and customizing dashboards.
Data Tracking: Ability to set up and monitor tracking for website performance and user behavior.
Metrics Interpretation: Skills to analyze key metrics like sessions, users, bounce rate, and conversions.
Goal and Conversion Setup: Ability to set and track website goals, events, and conversions for better decision-making.

Participants will be assessed on:

Google Analytics Navigation: Ability to navigate the Google Analytics interface and understand key sections.
Reporting and Customization: Proficiency in generating and customizing reports based on user data.
Metrics Analysis: Understanding of key metrics and their relevance for website optimization.
Goal Tracking and Conversions: Ability to set up goals and track conversions within the Google Analytics platform.

Certificate of Completion: Participants who attend all sessions and successfully complete the course assessments will receive a ProgNXT Certificate of Completion for Google Analytics Essentials Training.

Introduction to Google Analytics

Overview of Google Analytics and its role in digital marketing.
Google Analytics account setup: Creating and configuring a property.
Understanding tracking codes and Google Tag Manager.
Exploring the Google Analytics interface: Home, Reports, and Admin sections.

Navigating the Google Analytics Interface

Understanding key metrics: Users, Sessions, Bounce Rate, and Average Session Duration.
How to view audience data: Demographics, Interests, and Geo-location.
Behavior tracking: Pages per session, average time on page, and behavior flow.
Acquisition reporting: Traffic sources, channels, and campaigns.
Hands-On Exercises

Setting Up Goals and Conversions

Defining website goals: Lead generation, sign-ups, or purchases.
Creating and configuring goals in Google Analytics.
Tracking conversions and events: E-commerce tracking and goal funnels.
How to analyze goal completions and improve conversion rates.
Hands-On Exercises

Reporting and Data Interpretation

Generating standard reports for website performance and user engagement.
Customizing reports and dashboards based on business needs.
Setting up automated email reports and alerts.
Interpreting the data to improve user experience and marketing performance.
Hands-On Exercises

Google Analytics guide with screenshots and best practices.
Sample Google Analytics reports and case studies for analysis.
Resource links for further learning and Google Analytics updates.

Evaluation based on participation, exercises, and class activities.
ProgNXT Certificate of Completion awarded to participants who attend all sessions and pass the assessments.

Google Analytics Essentials Training Events in scotland

Online Events

Global Region	Location	Start Date	End Date	Action
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌

More Upcoming Session Dates

October 2026

📍 Glasgow, Scotland

27th Oct 2026→27th Oct 2026

November 2026

📍 Glasgow, Scotland

6th Nov 2026→6th Nov 2026

🌐 Online Instructor-Led

7th Nov 2026→7th Nov 2026

📍 Glasgow, Scotland

21st Nov 2026→21st Nov 2026

🌐 Online Instructor-Led

27th Nov 2026→27th Nov 2026

December 2026

📍 Glasgow, Scotland

3rd Dec 2026→3rd Dec 2026

🌐 Online Instructor-Led

4th Dec 2026→4th Dec 2026

📍 Glasgow, Scotland

22nd Dec 2026→22nd Dec 2026

🌐 Online Instructor-Led

28th Dec 2026→28th Dec 2026

Events for other courses in Glasgow, Scotland

Global Region	Course Name	Start Date	End Date	Action
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌
‌	‌	‌	‌	‌

Google Analytics Essentials Training in Glasgow