Strategic Planning Training in Madrid, Spain

This course provides a comprehensive understanding of strategic planning, enabling participants to analyze business environments, set organizational goals, and create effective strategies for sustainable growth. The course covers strategic frameworks, decision-making models, risk assessment, and execution strategies to help leaders and managers drive business success.

Introduction to Strategic Planning

• Definition and importance of strategic planning

• Key components of a strategic plan

• Role of leadership in strategic decision-making

Environmental Analysis and Business Intelligence

• Conducting SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

• PESTEL analysis (Political, Economic, Social, Technological, Environmental, Legal)

• Competitive landscape and market trends

Setting Strategic Goals and Objectives

• Vision and mission alignment

• SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound)

• Balanced Scorecard approach for strategic measurement

Strategy Formulation and Decision-Making

• Porter’s Five Forces and other strategic frameworks

• Scenario planning and risk assessment

• Identifying and leveraging competitive advantages

Strategy Execution and Implementation

• Creating action plans and assigning responsibilities

• Change management and overcoming resistance

• Performance monitoring and continuous improvement

Measuring Success and Strategy Adaptation

• Establishing Key Performance Indicators (KPIs)

• Strategy evaluation and course correction

• Case studies of successful strategic planning execution