Strategic Account Management Training in Yangon, Myanmar

This course focuses on the strategies and best practices for managing key accounts. Participants will learn how to develop long-term relationships with strategic clients, create value for both the client and the organization, and improve customer retention and growth. The course will emphasize account planning, effective communication, and solutions-oriented selling for sustaining and growing strategic accounts.

Module 1: Introduction to Strategic Account Management

Defining strategic accounts and their importance

Differentiating between key accounts and regular accounts

The role of account managers in fostering long-term relationships

Module 2: Account Planning and Strategy Development

How to create an account plan

Identifying client objectives and aligning solutions

Mapping out account growth opportunities

Module 3: Building Strong Client Relationships

Understanding the client’s business and culture

Building trust and credibility

Effective communication and regular check-ins

Module 4: Solutions-Oriented Selling

How to understand client pain points and provide tailored solutions

Techniques for presenting value propositions

Using consultative selling to create long-term client value

Module 5: Managing and Monitoring Account Performance

Tracking key performance indicators (KPIs) for account success

Tools and software for managing accounts

Keeping clients satisfied and engaged

Module 6: Negotiation and Conflict Resolution in Account Management

Techniques for effective negotiation and closing deals

Handling objections and conflict resolution with clients

Maintaining a positive relationship during tough negotiations

Module 7: Growth and Retention Strategies

Identifying opportunities for account expansion

Upselling and cross-selling strategies

Retention strategies and measuring customer satisfaction

Module 8: Building Account Management Teams

Leading and managing account management teams

Collaboration between account managers and other departments

Continuous learning and development for account managers