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Course Name
Course Code : TUC34
Venue Details
Postal Code : 1109
Session Dates
Duration: 2 days (14 hours)
This course focuses on the strategies and best practices for managing key accounts. Participants will learn how to develop long-term relationships with strategic clients, create value for both the client and the organization, and improve customer retention and growth. The course will emphasize account planning, effective communication, and solutions-oriented selling for sustaining and growing strategic accounts.
Module 1: Introduction to Strategic Account Management
Defining strategic accounts and their importance
Differentiating between key accounts and regular accounts
The role of account managers in fostering long-term relationships
Module 2: Account Planning and Strategy Development
How to create an account plan
Identifying client objectives and aligning solutions
Mapping out account growth opportunities
Module 3: Building Strong Client Relationships
Understanding the client’s business and culture
Building trust and credibility
Effective communication and regular check-ins
Module 4: Solutions-Oriented Selling
How to understand client pain points and provide tailored solutions
Techniques for presenting value propositions
Using consultative selling to create long-term client value
Module 5: Managing and Monitoring Account Performance
Tracking key performance indicators (KPIs) for account success
Tools and software for managing accounts
Keeping clients satisfied and engaged
Module 6: Negotiation and Conflict Resolution in Account Management
Techniques for effective negotiation and closing deals
Handling objections and conflict resolution with clients
Maintaining a positive relationship during tough negotiations
Module 7: Growth and Retention Strategies
Identifying opportunities for account expansion
Upselling and cross-selling strategies
Retention strategies and measuring customer satisfaction
Module 8: Building Account Management Teams
Leading and managing account management teams
Collaboration between account managers and other departments
Continuous learning and development for account managers
Mode of Delivery : The event can be attended both online and at nearby ProgNXT classroom by Individual Professionals and Corporate Employees as per the seat availability. Please Contact Us at [email protected] for checking the seat availability
Audience : We have a global audience that logs in to using their own computers to work hand in hand with our world-class instructors.
Assessment : Each training course will have ProgNXT Assessment at the end.
Certification : After successful passing of ProgNXT Assessment, ProgNXT Certification will be provided, which has got acceptance in 55+ Countries.
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