Storytelling in Management Training in Madrid, Spain

This course explores how storytelling can be used as a strategic tool by managers and leaders to inspire, influence, and communicate effectively. Participants will learn the art and science behind crafting compelling narratives that resonate with teams, stakeholders, and customers. Through case studies, practical exercises, and guided practice, managers will develop storytelling skills that drive engagement, align organizational goals, and foster a high-impact leadership presence.

Course Agenda

Introduction to Storytelling in Business

• The psychology of stories

• Why storytelling matters in management

• Historical and modern examples of business storytelling

Core Elements of a Great Story

• Structure: beginning, conflict, resolution

• Characters, setting, and theme

• Emotional resonance and call to action

Storytelling in the Managerial Toolkit

• Using stories for team alignment

• Communicating vision and mission

• Storytelling in feedback and coaching

Storytelling Techniques and Frameworks

• The Hero’s Journey and Business Story Canvas

• The SCQA (Situation, Complication, Question, Answer) method

• Visual and vocal storytelling tools

Storytelling for Influence and Change

• Stories in change management

• Overcoming resistance through narratives

• Storytelling in crisis communication

Practice and Application

• Group story development workshops

• Story delivery practice with feedback

• Constructive critique and improvement loops

Final Story Presentation and Review

• Participants present their original story

• Peer and instructor evaluation

• Key takeaways and application strategies