Storytelling and Visualization Training in Kraków, Poland

This course empowers professionals to combine the power of storytelling with impactful data visualization to deliver clear, compelling, and actionable insights. Participants will learn how to frame narratives using data, select appropriate visuals, and design presentations that resonate with diverse audiences. The course emphasizes both conceptual understanding and hands-on skills using common visualization tools.

Course Agenda

Introduction to Storytelling with Data

• Why storytelling matters in data communication

• Differences between reporting and storytelling

• The psychology of how we understand data

Structuring a Compelling Narrative

• Core story elements: context, conflict, insight, resolution

• Audience-centered message development

• Using the narrative arc in business contexts

Fundamentals of Data Visualization

• Visual design principles

• Choosing the right charts and graphs

• Avoiding misleading visuals

Integrating Story and Visuals

• Aligning data visuals with your narrative

• Building flow: slide decks, dashboards, and infographics

• Storyboarding techniques for data presentations

Tools for Visualization

• Overview of PowerPoint, Excel, Tableau, Power BI (as relevant)

• Hands-on demo: building a data story using sample tools

• Enhancing visual appeal with design tips

Presenting Your Story

• Tips for effective delivery

• Handling questions and maintaining engagement

• Case studies of great data storytelling

Practice and Review

• Group activity: design and present a data story

• Peer review and constructive feedback

• Final reflections and real-world application