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Course Name
Course Code : PRS37
Venue Details
Postal Code : 0632
Session Dates
Duration: 3 days (21 hours)
This SEO Essentials Training is designed to provide participants with the foundational knowledge and practical skills required to improve website visibility and rank higher on search engines. The course covers both on-page and off-page SEO techniques, keyword research, content optimization, link building strategies, and SEO analytics. Participants will learn how to implement SEO best practices that drive organic traffic, increase engagement, and improve site rankings.
Introduction to SEO & On-Page SEO
Introduction to SEO:
What is SEO and why is it important?
Types of SEO: On-Page, Off-Page, and Technical SEO.
How SEO fits into a digital marketing strategy.
Key SEO metrics: Organic traffic, rankings, conversion rates.
Keyword Research:
Understanding search intent and keyword types.
Using keyword research tools (e.g., Google Keyword Planner, SEMrush, Ahrefs).
Long-tail vs. short-tail keywords: What works best for your strategy?
Creating a keyword strategy for a website.
On-Page SEO Fundamentals:
Optimizing title tags, meta descriptions, and URLs.
Best practices for header tags (H1, H2, etc.) and internal linking.
Image optimization: Alt tags and file size.
Mobile optimization and responsive design.
Hands-On Exercises
Content Optimization & Link Building
Content Optimization:
Creating high-quality, SEO-friendly content.
Balancing keyword optimization with user experience.
Using tools like Yoast SEO (for WordPress) to optimize content.
Content structure: Headlines, subheadings, and paragraph formatting for SEO.
Link Building Basics:
What is link building and why is it important?
Types of backlinks: Natural, manual, and self-created.
Developing a link-building strategy: Guest blogging, partnerships, directories, and social signals.
Avoiding black-hat SEO tactics: Link farms and spammy backlinks.
Off-Page SEO Best Practices:
How to build brand authority with off-page techniques.
Understanding social media’s role in SEO.
Creating shareable content and driving traffic through external platforms.
Hands-On Exercises
Technical SEO & SEO Analytics
Technical SEO:
Introduction to website speed optimization.
Mobile-first indexing and ensuring a responsive design.
Structured data (Schema Markup) for rich snippets.
XML sitemaps and robots.txt: How they impact crawling and indexing.
SEO Analytics & Tools:
Setting up and using Google Analytics for tracking SEO performance.
Introduction to Google Search Console: Key features and reports.
Understanding traffic sources, bounce rates, and user engagement metrics.
How to conduct an SEO audit using tools like Screaming Frog or SEMrush.
SEO Reporting and Improvements:
How to analyze SEO data and identify opportunities for improvement.
Creating SEO reports for clients or internal teams.
SEO tools for tracking competitors and adjusting strategy accordingly.
Hands-On Exercises
Mode of Delivery : The event can be attended both online and at nearby ProgNXT classroom by Individual Professionals and Corporate Employees as per the seat availability. Please Contact Us at [email protected] for checking the seat availability
Audience : We have a global audience that logs in to using their own computers to work hand in hand with our world-class instructors.
Assessment : Each training course will have ProgNXT Assessment at the end.
Certification : After successful passing of ProgNXT Assessment, ProgNXT Certification will be provided, which has got acceptance in 55+ Countries.
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