Sales Presentation Bootcamp Training in Madrid, Spain

This training program is designed to help sales professionals use PowerPoint to create and deliver clear, persuasive, and professional sales presentations. The course combines presentation design skills with messaging techniques and delivery practice to build confidence and effectiveness in sales conversations.

BUILDING EFFECTIVE SALES PRESENTATIONS

1. Understanding the Role of PowerPoint in Sales

• Why presentations matter in the sales cycle
• Common mistakes and missed opportunities
• When and how to use PowerPoint effectively

2. Structuring a High-Impact Sales Presentation

• The AIDA model: Attention, Interest, Desire, Action
• Problem–Solution–Benefit framework
• Tailoring structure to different customer types
• Creating a strong opening and closing message

3. Designing Slides That Communicate Clearly

• Principles of simplicity and clarity
• Avoiding text-heavy slides
• Use of layout, spacing, and alignment
• Choosing fonts, colors, and themes for consistency

4. Visual Elements that Support Sales Messaging

• Using images, charts, and graphs to show value
• Incorporating icons and infographics
• When to use animations (and when not to)

5. Crafting Sales Messaging for Slide Content

• Communicating value instead of features
• Writing concise and persuasive slide content
• Highlighting key differentiators and benefits
• Using client success stories as proof points

6. Hands-On: Create a Mini Sales Presentation

• Select a product/service or fictional case
• Apply structure, visuals, and messaging
• Peer feedback and facilitator guidance

DELIVERING SALES PRESENTATIONS WITH IMPACT

1. Building Confidence in Presentation Delivery

• Managing nerves and anxiety
• Using your voice effectively: tone, pace, and clarity
• Positive body language and eye contact
• Virtual vs. in-person delivery differences

2. Engaging the Customer During Your Presentation

• Reading the audience and adjusting in real-time
• Using storytelling to make content relatable
• Encouraging interaction and asking questions

3. Handling Questions and Objections Professionally

• Common objections during presentations
• Techniques for staying composed under pressure
• Bridging back to your message without sounding defensive

4. Practicing Your Presentation Delivery

• Participants present short sales decks
• Peer and instructor feedback on delivery and design
• Tips for improving flow, confidence, and clarity

5. Refining Your Sales Presentation

• Making quick design and content improvements
• Polishing transitions and narrative flow
• Final delivery practice with updated decks

6. Action Planning and Course Wrap-Up

• Self-assessment of strengths and areas to improve
• Personal action plan for future presentations
• Final Q&A and certificate of completion