Online Reputation Management (ORM) Training in Kraków, Poland

The Online Reputation Management (ORM) Training is designed to equip participants with the knowledge and tools required to manage and improve the online reputation of a brand, individual, or organization. The course covers essential strategies for monitoring brand perception, responding to customer reviews and feedback, handling negative content, and utilizing social media for reputation enhancement. Participants will learn how to build a positive online presence, track reputation metrics, and effectively deal with online crises.

Introduction to Online Reputation Management (ORM) & Monitoring Tools

Understanding Online Reputation Management:

What is ORM and why is it crucial for businesses and individuals?

The impact of online reviews, social media, and user-generated content.

Differentiating between proactive and reactive reputation management.

Brand Monitoring:

Tools for tracking online mentions (Google Alerts, Mention, Brandwatch, etc.).

Setting up alerts to monitor brand reputation across social media, review sites, and blogs.

Evaluating the tone and sentiment of mentions: Positive, neutral, and negative.

Social Listening:

Using social media listening tools to understand audience sentiment.

Monitoring brand health on social platforms (Twitter, Facebook, Instagram, LinkedIn, etc.).

The importance of brand mentions in influencing customer perceptions.

Hands-On Exercises

Responding to Reviews & Feedback, Handling Negative Content

Responding to Positive & Negative Reviews:

Best practices for responding to customer feedback.

Managing positive reviews and encouraging user-generated content.

How to address negative reviews and complaints professionally.

Handling criticism on social media: Techniques for crafting empathetic and effective responses.

Dealing with Negative Content & Online Crises:

Identifying when a reputation crisis is unfolding online.

Steps to manage a PR crisis on social media or other digital platforms.

Tactics for minimizing damage and turning negative feedback into a positive outcome.

Using an ORM framework to structure your response strategy.

Proactive Reputation Management:

Building a consistent, positive online presence.

Content creation to foster positive engagement: Blogs, social media, videos.

Building brand advocacy through user-generated content and testimonials.

Hands-On Exercises

Enhancing Reputation via Social Media & ORM Analytics

Social Media for ORM:

Leveraging platforms like Facebook, LinkedIn, and Twitter for reputation building.

Engaging with followers to boost brand sentiment.

Creating social media campaigns focused on positive brand building.

The role of influencers in enhancing online reputation.

Reputation Metrics and Analytics:

Using tools like Google Analytics, Hootsuite, and Sprout Social for reputation tracking.

Measuring the impact of ORM efforts and tracking sentiment over time.

Identifying key performance indicators (KPIs) for ORM success.

Building Long-Term Reputation Strategies:

Maintaining a long-term approach to online reputation.

Continuous monitoring and refinement of ORM strategies.

Developing a crisis management plan and training staff to handle reputation issues.

ORM case studies: Learning from brands that successfully managed their online reputation.

Case Studies

Hands-On Exercises

Group Activities