Marketing Your Company Training in Astana, Kazakhstan

This two-day course will equip participants with the essential tools and strategies to effectively market their company. Participants will learn to identify their target audience, craft compelling messages, and select appropriate marketing channels to grow their brand and expand their market reach. The course will also cover digital marketing strategies and the use of social media to boost visibility.

Module 1: Understanding Your Target Audience

Identifying your target market

Conducting market research and competitive analysis

Defining buyer personas and customer segmentation

Module 2: Crafting Your Brand Message

Crafting a clear and concise brand message

Aligning your brand message with audience needs

Developing your company’s unique selling proposition (USP)

Module 3: Digital Marketing Strategies

Overview of digital marketing channels (SEO, SEM, email, social media, etc.)

Leveraging social media for marketing

Creating a digital marketing campaign

Module 4: Marketing on a Budget

Cost-effective marketing strategies for small businesses

Building and managing a marketing budget

Using free and low-cost digital tools for marketing