Make for Marketing Automation Training in Cork, Ireland

This 2-day hands-on training introduces participants to Make—a powerful automation platform designed to streamline marketing workflows and enhance productivity. Participants will learn how to create custom scenarios, automate repetitive tasks, integrate various tools, and optimize marketing campaigns efficiently. The training includes practical examples, interactive sessions, and real-world scenarios to equip learners with automation expertise.

Day 1: Fundamentals and Core Automation Concepts

• Session 1: Introduction to Make

  • Overview of Make and its role in marketing automation.
  • Key features, benefits, and supported tools.

• Session 2: Getting Started

  • Navigating the Make interface.
  • Creating and configuring basic scenarios.

• Session 3: Connecting Marketing Tools

  • Integrating email platforms (e.g., Mailchimp), CRMs (e.g., HubSpot), and analytics tools (e.g., Google Analytics).
  • Automating email marketing campaigns.

• Hands-On Lab

Day 2: Advanced Automation and Real-World Use Cases

• Session 4: Advanced Workflow Design

  • Conditional logic, filters, and error handling.
  • Using webhooks and APIs for advanced automation.

• Session 5: Optimizing and Monitoring Workflows

  • Debugging and optimizing scenarios for performance.
  • Scheduling workflows and handling large datasets.

• Session 6: Real-World Use Cases

  • Automating lead scoring and CRM updates.
  • Integrating marketing campaigns with analytics dashboards.

• Hands-On Lab

• Final Assessment: Capstone project presentation and feedback.

This structured agenda ensures participants acquire both the foundational and advanced skills needed to automate marketing tasks using Make effectively.