LLMs for Content Creation Training in Madrid, Spain

This hands-on course helps participants understand and apply Large Language Models (LLMs) like GPT, Claude, and others for content creation. It focuses on using AI tools for creating blogs, marketing copy, social media content, product descriptions, and more — with an emphasis on prompt design, creativity, and quality control.

INTRODUCTION AND CONTENT BASICS

1. Introduction to LLMs for Content

• What are LLMs and how they work in content generation
• Key tools: ChatGPT, Claude, Gemini, etc.
• Strengths and limitations in writing tasks

2. Prompt Engineering Basics

• Structure of effective prompts
• Role prompting, instructions, and constraints
• Tips to improve coherence and creativity

3. Long-Form Content Creation

• Generating blogs, articles, reports
• Structuring multi-section content
• Using AI for outlines, intros, and conclusions

4. Short-Form Content Creation

• Crafting headlines, taglines, and social media posts
• Writing email copy, product descriptions, bios
• Repurposing content across formats

ADVANCED PROMPTS AND WORKFLOWS

1. Style, Tone, and Brand Alignment

• Adapting voice for different audiences
• Maintaining tone consistency across content types
• Prompt tuning for brand-aligned messaging

2. AI-Assisted Editing and Polishing

• Grammar, tone, clarity enhancements
• Improving SEO with AI suggestions
• Rewriting and paraphrasing intelligently

3. Content Planning with LLMs

• Brainstorming content calendars
• Ideation for campaigns and multi-channel strategies
• Collaborating with AI to generate bulk content themes

4. Responsible AI Use in Content Creation

• Avoiding hallucinations and bias
• Attribution and plagiarism concerns
• Human-in-the-loop best practices

5. Capstone Activity & Discussion

• Group review and feedback
• Final Q&A, wrap-up, and resource sharing