Google Adwords Essentials Training in Copenhagen, Denmark

This Google AdWords Essentials training is designed to provide participants with a solid foundation in using Google Ads (formerly known as AdWords) to create and manage paid search advertising campaigns. The course covers essential topics such as creating Google Ads accounts, setting up campaigns, keyword research, bidding strategies, creating effective ads, and measuring ad performance. Participants will gain hands-on experience in launching Google Ads campaigns that drive traffic, increase conversions, and maximize ROI. This course is ideal for individuals new to Google Ads or those looking to refine their advertising skills for better campaign management.

Introduction to Google Ads & Campaign Setup

Introduction to Google Ads:

Overview of Google Ads and its importance in digital marketing.

Understanding Google Ads interfaces: Google Ads Dashboard and Google Ads Editor.

Types of campaigns: Search, Display, Video, Shopping, and App campaigns.

Understanding Google Ads account structure: Campaigns, Ad Groups, Ads, and Keywords.

Setting Up a Google Ads Account:

Creating and configuring a Google Ads account.

Setting up billing and payment methods.

Navigating the Google Ads interface and dashboard.

Creating Your First Campaign:

Step-by-step guide to creating a search campaign.

Defining campaign goals and selecting the right campaign type.

Setting budget, location targeting, and ad scheduling.

Understanding bidding options: Manual CPC, Enhanced CPC, and automated bidding.

Hands-On Exercises

Keyword Research & Ad Creation

Keyword Research & Selection:

Importance of keywords in Google Ads campaigns.

Using Google Keyword Planner for keyword research.

Identifying high-converting keywords and using match types (Broad Match, Phrase Match, Exact Match, and Negative Keywords).

Structuring ad groups based on keyword themes.

Creating Effective Ads:

Writing compelling ad copy that grabs attention and encourages clicks.

Understanding the anatomy of a Google search ad: Headlines, descriptions, and display URLs.

Creating responsive search ads and expanded text ads.

Tips for ad extensions: Site link extensions, call extensions, and location extensions.

Ad Optimization:

Best practices for ad copy optimization.

A/B testing of ad copy for better performance.

Analyzing and improving ad quality score (QS).

Adjusting bids for better ad placements and results.

Hands-On Exercises

Campaign Analytics, Optimization, & Conversion Tracking

Monitoring Campaign Performance:

Understanding key Google Ads metrics: CTR, CPC, CPA, Quality Score, and ROI.

Using Google Ads reporting tools to analyze campaign performance.

How to use the Google Ads Dashboard to assess campaign health.

Identifying underperforming keywords, ads, and targeting.

Optimizing Campaigns for Better Results:

Adjusting campaign settings and budgets based on performance data.

Refining keyword lists and using negative keywords to reduce irrelevant traffic.

Optimizing bidding strategies for maximum ROI.

Ad testing and optimization for better ad copy and engagement.

Conversion Tracking & Analytics:

Setting up conversion tracking in Google Ads.

Understanding how conversion tracking works with Google Ads and Google Analytics.

Measuring ROI and campaign success through conversions.

Using remarketing to increase conversions and improve ad targeting.

Advanced Tips and Best Practices:

Using Google Ads scripts for automating common tasks.

Leveraging Google Ads for cross-channel marketing (Search, Display, YouTube, etc.).

Best practices for long-term campaign optimization and management.

Hands-On Exercises