Generative AI for Hospitality Training in Copenhagen, Denmark

This course introduces participants from the hospitality industry to Generative AI tools and applications that can enhance guest experience, streamline operations, personalize services, and improve decision-making. It covers practical use cases such as AI-driven guest communications, personalized recommendations, marketing content creation, operational automation, and data-driven insights. Participants will gain both conceptual knowledge and hands-on experience in applying Generative AI within hospitality workflows.

Foundations of Generative AI in Hospitality

• Introduction to Generative AI (LLMs, image, video, voice AI)

• Role of AI in transforming the hospitality industry

• Key applications: Guest service, reservations, marketing, feedback analysis

Guest Experience & Operational Excellence

• AI for personalized guest experiences (recommendations, itineraries, F&B suggestions)

• AI-driven concierge services and chatbots

• Operational automation:

  • AI for staff scheduling, reporting, and internal communication

  • AI for translating multilingual guest queries

Marketing, Innovation & Future of AI in Hospitality

• Generative AI in hospitality marketing:

  • Social media content, ad copies, blog posts

  • AI-assisted graphic design for menus, flyers, and campaigns

• AI in strategic decision-making: guest trend analysis, demand forecasting

• Ethics, data privacy, and responsible AI in guest interactions

• Hands-on Exercises

• Wrap-up: Best practices, tools, and future trends in Generative AI for hospitality