E-Commerce Marketing Training in Kraków, Poland

The E-Commerce Marketing Training is designed to equip participants with the essential knowledge and strategies to effectively market an online store, increase sales, and enhance customer retention. The course covers e-commerce fundamentals, digital marketing strategies, conversion optimization, and customer relationship management. Participants will learn how to leverage SEO, paid advertising, social media marketing, email campaigns, and analytics to drive e-commerce growth. This training will provide actionable insights and techniques for running successful e-commerce marketing campaigns.

Introduction to E-Commerce Marketing & SEO

E-Commerce Marketing Fundamentals:

Overview of the e-commerce landscape.

Understanding buyer behavior and the customer journey.

Key components of a successful e-commerce marketing strategy.

SEO for E-Commerce:

Introduction to e-commerce SEO and its importance.

Keyword research for e-commerce: Finding keywords for products and categories.

Optimizing product descriptions, titles, and images for search engines.

Building high-quality backlinks to boost e-commerce rankings.

Content Marketing for E-Commerce:

Creating engaging and informative content to attract customers.

Blogging, video content, and guides to promote products.

Leveraging user-generated content and reviews for SEO benefits.

Hands-On Exercises

Paid Advertising & Social Media Marketing

Paid Advertising for E-Commerce:

Overview of paid advertising channels: Google Ads, Facebook Ads, Instagram Ads.

Setting up and optimizing Google Ads campaigns for e-commerce.

Creating targeted Facebook and Instagram ads for product promotion.

Retargeting and remarketing strategies to boost conversions.

Social Media Marketing:

Choosing the right social media platforms for your e-commerce store (Facebook, Instagram, Pinterest).

Building a social media marketing strategy to increase brand visibility and engagement.

Creating compelling ads and posts that resonate with your audience.

Leveraging influencers and collaborations to drive traffic and sales.

Social Media Analytics:

Measuring the effectiveness of social media campaigns using insights and metrics.

Tools for tracking social media performance and ROI.

Hands-On Exercises

Conversion Optimization, Email Marketing, and Analytics

Conversion Rate Optimization (CRO):

Understanding the conversion funnel and identifying bottlenecks.

Optimizing product pages and checkout processes for higher conversion rates.

A/B testing and multivariate testing to improve user experience and conversions.

Email Marketing for E-Commerce:

Building an email list and segmenting it effectively.

Creating personalized and automated email campaigns (welcome emails, cart abandonment, promotions).

Using email marketing to nurture leads and build customer loyalty.

Tools and platforms for managing email campaigns (Mailchimp, Klaviyo, etc.).

E-Commerce Analytics & Reporting:

Introduction to e-commerce analytics: Google Analytics, Shopify analytics, and others.

Key performance indicators (KPIs) for measuring e-commerce success.

Tracking sales, traffic, conversion rates, and customer acquisition cost.

Using data to refine and improve marketing strategies.

Hands-On Exercises