Digital Marketing Essentials Training in Kraków, Poland

This Digital Marketing Essentials training program provides a comprehensive introduction to digital marketing concepts, tools, and strategies. The course covers key areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, online advertising, and analytics. Participants will gain practical knowledge and hands-on experience to develop and implement effective digital marketing strategies for their businesses. By the end of the course, participants will have a clear understanding of how to use digital marketing to achieve business objectives and improve online presence.

Introduction to Digital Marketing & SEO

What is Digital Marketing?

Overview of digital marketing channels and strategies.

Benefits and challenges of digital marketing.

Setting goals and objectives for a digital marketing campaign.

Search Engine Optimization (SEO):

Introduction to SEO and how search engines work.

On-page SEO: Keywords, meta tags, and content optimization.

Off-page SEO: Link building, social signals, and influencer outreach.

SEO Tools: Google Search Console, Moz, Ahrefs, and SEMrush.

Search Engine Marketing (SEM) and Google Ads:

Introduction to SEM and paid search advertising.

Setting up and managing Google Ads campaigns.

Understanding bidding strategies, keywords, and ad extensions.

Measuring ROI in paid search campaigns.

Social Media & Content Marketing

Social Media Marketing:

Overview of major social media platforms: Facebook, Twitter, LinkedIn, Instagram, YouTube, and TikTok.

Developing a social media strategy and content calendar.

Paid social media advertising: Facebook Ads, Instagram Ads, LinkedIn Ads.

Measuring success: Social media KPIs and performance analysis.

Content Marketing:

Importance of content marketing in digital strategy.

Creating engaging content: Blogs, videos, infographics, podcasts, and eBooks.

Content distribution strategies: Organic and paid distribution channels.

Content marketing tools: HubSpot, BuzzSumo, Canva, and WordPress.

Email Marketing Essentials:

Creating effective email campaigns and newsletters.

Building and segmenting an email list.

Analyzing email open rates, click-through rates, and conversion metrics.

Email marketing platforms: MailChimp, SendGrid, and Constant Contact.

Digital Advertising & Analytics

Paid Digital Advertising (PPC):

Google Ads and Facebook Ads: Introduction and campaign setup.

Understanding paid search, display ads, and retargeting ads.

Key metrics in paid advertising: CPC, CPA, CTR, ROAS.

Budgeting for digital ad campaigns and measuring ad performance.

Introduction to Digital Analytics:

Introduction to Google Analytics and key metrics to track.

Setting up goals and tracking conversions.

Analyzing website traffic, bounce rate, user engagement, and page performance.

Using Google Tag Manager and UTM parameters for tracking.

Developing a Digital Marketing Strategy:

Integrating SEO, SEM, social media, content, and email marketing into a cohesive strategy.

Tools for digital marketing campaign management.

Best practices for measuring and optimizing digital marketing performance.