Crisis Communication Management Training in Madrid, Spain

This course provides participants with essential knowledge and practical tools to effectively manage communication during organizational crises. It focuses on planning, preparing, responding, and recovering from crises while maintaining public trust and organizational reputation. Participants will learn how to craft clear, timely, and impactful messages across various media and stakeholder groups under pressure.

Course Agenda

Understanding Crisis Communication

• Defining a crisis and its types (organizational, reputational, natural disasters, cyber, etc.)

• The role of communication in crisis management

• The psychology of crisis: audience behavior and perception

• Crisis communication lifecycle: prepare – respond – recover

• Case studies of successful and failed crisis communication

Developing the Crisis Communication Plan

• Elements of an effective crisis communication plan

• Crisis communication team and roles

• Identifying stakeholders and channels

• Message development and approval processes

• Simulated planning workshop

Communicating During a Crisis

• Crafting the right message under pressure

• Holding statements and press releases

• Managing press conferences and briefings

• Engaging on social media: do’s and don’ts

• Internal communication during crisis

• Real-time crisis simulation and response drill

Media and Stakeholder Management

• Media training for spokespeople

• Dealing with difficult questions and hostile interviews

• Handling misinformation and rumors

• Communication with employees, clients, partners, regulators

• Role-play exercises and feedback

Recovery and Evaluation

• Post-crisis communication and stakeholder updates

• Reputation rebuilding and transparency

• Lessons learned and updating the crisis plan

• Metrics for evaluating communication effectiveness

• Final simulation and personal action plans