ChatGPT for Market Research Training in Kuala Lumpur, Malaysia

This training is designed to equip professionals with the skills to leverage ChatGPT and other generative AI tools for effective market research. The course explores the use of AI for data collection, competitive analysis, customer insights, content generation, and trend forecasting. Participants will gain hands-on experience in using ChatGPT prompts and workflows to enhance research speed, depth, and creativity—ideal for marketing analysts, business strategists, and research professionals.

Foundations of ChatGPT and Market Research Applications

• Introduction to Generative AI in Market Research
• Overview of ChatGPT and its capabilities
• Benefits of using AI for secondary research
• Understanding limitations and responsible use
• Crafting Effective Prompts for Research Tasks
• Prompt design basics
• Refining prompts for accuracy and relevance
• Using system and user prompts for different tasks
• Automating Secondary Research
• Gathering industry insights and stats
• Competitor profiling
• Creating SWOT and PESTEL analyses with AI
• Hands-On Lab

Consumer Insights, Analysis, and Reporting with ChatGPT

• Understanding the Customer Using AI
• Creating personas and mapping customer journeys
• Sentiment analysis and product feedback interpretation
• Designing survey drafts and interview scripts with ChatGPT
• Insight Synthesis and Presentation
• Generating executive summaries and insights
• Creating visual storylines and presentation drafts
• Using ChatGPT to outline blogs, whitepapers, or briefs
• Ethics and Limitations in AI-driven Research
• Biases in data and AI interpretation
• Ensuring research validity and cross-checking with sources
• Best practices for responsible research automation
• Hands-On Lab