Adobe InDesign for Marketing Training in San Francisco, USA

Adobe InDesign for Marketing Training equips participants with the essential skills to design and produce high-impact marketing materials using Adobe InDesign. The course covers document setup, typography, color management, image handling, and interactive digital publishing. Participants will learn to create brochures, flyers, social media graphics, and multi-page layouts while adhering to brand guidelines and marketing objectives.

Through practical exercises and real-world scenarios, learners will gain proficiency in InDesign's tools and techniques to streamline their marketing design workflow and deliver professional-grade collateral.

Introduction to Adobe InDesign for Marketing

• Overview of InDesign in marketing communications
• Workspace and interface tour
• Creating and saving documents
• Setting up preferences for marketing workflows

Hands-on exercises

Typography and Text Formatting

• Working with text frames and story editor
• Character and paragraph formatting
• Creating and applying text styles
• Typographic best practices for marketing

Hands-on exercises

Color Management and Swatches

• Understanding color modes for print and digital
• Creating and managing swatches
• Using gradients and effects
• Ensuring brand color consistency

Hands-on exercises

Working with Images and Graphics

• Importing and placing images
• Using the Links panel
• Adjusting image quality and resolution
• Creating and editing frames

Hands-on exercises

Master Pages and Layout Techniques

• Creating and applying master pages
• Using layers for complex layouts
• Aligning and distributing objects
• Working with grids and guides

Hands-on exercises

Interactive Elements and Digital Publishing

• Adding hyperlinks and buttons
• Creating interactive PDFs
• Exporting for digital platforms
• Designing for social media and web

Hands-on exercises

Marketing Collateral Design

• Designing brochures and flyers
• Creating multi-page layouts
• Incorporating branding elements
• Preparing files for print

Hands-on exercises

Exporting and Output

• Preflight and packaging
• PDF export options
• Print production settings
• Sharing and collaborating

Hands-on exercises