Strategic Marketing Training in Madrid

Strategic Marketing Training in Madrid, Spain

This course provides participants with a comprehensive understanding of strategic marketing principles and how to apply them to achieve long-term business success.

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Strategic Marketing Training is a professional training program delivered by ProgNXT in Madrid, Spain. ProgNXT, a globally recognized corporate training provider in 55+ countries, offers this Strategic Marketing Training course with hands-on, instructor-led sessions. This course provides participants with a comprehensive understanding of strategic marketing principles and how to apply them to achieve long-term...

Expert Panel

Designed by the ProgNXT Leadership & Behavioral Skills Expert Panel, specializing in communication, management, and workplace effectiveness

ProgNXT Leadership & Behavioral Skills Expert Panel

Course Code: MPK52
14 Hrs
Last Updated: April 2026

Course Rating5/5

This course provides participants with a comprehensive understanding of strategic marketing principles and how to apply them to achieve long-term business success. It explores market analysis, segmentation, competitive positioning, brand strategy, customer-centric approaches, and marketing planning. Ideal for marketing professionals, managers, and business leaders, this course bridges theory and real-world application to develop strategic thinking in marketing.

Welcome to the official Strategic Marketing Training certification program in Madrid, Spain. This comprehensive training is designed to elevate your professional skills and provide you with practical, industry-relevant knowledge locally. As a globally recognized corporate training provider operating in 55+ countries, ProgNXT ensures that our curriculum meets the highest standards of excellence.

Whether you are looking to upskill your team or advance your personal career, our expert-led sessions will guide you through the core concepts of this domain. Upon successful completion of the 14 Hrs program, participants will receive a globally accepted certification, demonstrating their proficiency and readiness to tackle complex challenges in the field.

Basic understanding of marketing concepts
Professional experience in sales, marketing, or business strategy (preferred but not mandatory)

By the end of this course, participants will be able to:

Analyze market environments and consumer behavior
Segment markets and target key audiences effectively
Develop compelling value propositions and positioning strategies
Align marketing strategies with business objectives
Create a strategic marketing plan

Strategic thinking and planning
Market and competitor analysis
Customer segmentation and targeting
Brand development and positioning
Data-driven decision making
Integrated marketing planning

Case study analysis on marketing strategy
Marketing environment and SWOT analysis
Market segmentation and positioning exercises
Strategic marketing plan presentation
Scenario-based decision making

Participants who attend all sessions and successfully complete the course assessments will receive a ProgNXT Certificate of Completion.

Course Agenda

Introduction to Strategic Marketing

What is strategic marketing?
Marketing vs. strategic marketing
Overview of the strategic marketing process

Market and Environmental Analysis

External environment
Industry and competitor analysis
SWOT analysis and implications

Consumer and Buyer Behavior

Understanding customer needs and expectations
B2C vs. B2B buyer behavior
Customer journey mapping

Market Segmentation, Targeting, and Positioning (STP)

Bases of segmentation
Evaluating and selecting target markets
Developing differentiated positioning strategies

Crafting the Value Proposition and Brand Strategy

Building a value proposition
Brand equity and positioning
Communicating brand values strategically

Strategic Marketing Mix Decisions

Product strategy and lifecycle
Pricing strategies for value capture
Place/distribution strategies
Promotion and IMC

Strategic Planning and Execution

Marketing planning frameworks (SOSTAC, 7Ps)
Budgeting and resource allocation
Implementation and performance tracking

Digital and Global Marketing Strategies

Leveraging digital channels strategically
Data-driven marketing and customer analytics
Global market entry strategies

Creating a Strategic Marketing Plan

Components of a strategic marketing plan
Team exercise: Build a plan for a real or hypothetical business
Presentation and peer review

Course slides
Strategic marketing frameworks and templates
Case studies
Industry articles and trend reports

Pre- and post-course knowledge check
Group participation and case analysis
Instructor and peer feedback
Final quiz and reflection worksheet

ProgNXT Certificate of Completion will be awarded to participants who successfully complete the course and assessments.

Strategic Marketing Training Events in madrid

Online Events

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More Upcoming Session Dates

November 2026

🌐 Online Instructor-Led

1st Nov 2026→2nd Nov 2026

📍 Madrid, Spain

5th Nov 2026→6th Nov 2026

🌐 Online Instructor-Led

19th Nov 2026→20th Nov 2026

📍 Madrid, Spain

24th Nov 2026→25th Nov 2026

December 2026

📍 Madrid, Spain

2nd Dec 2026→3rd Dec 2026

🌐 Online Instructor-Led

10th Dec 2026→11th Dec 2026

🌐 Online Instructor-Led

24th Dec 2026→25th Dec 2026

📍 Madrid, Spain

25th Dec 2026→26th Dec 2026

Events for other courses in Madrid, Spain

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Strategic Marketing Training in Madrid